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BD is a multi-billion dollar medical technology company serving
healthcare institutions, life science researchers, and clinical laboratories.
As part of a national launch of their safety-engineered injection products,
BD needed a product conversion tool to assist BD sales consultants in
cross-referencing and standardizing a customer to BD's new product-line.
Flying Aces developed an Excel-based application that used a wizard-style interface to
step the sales consultant through the process of specifying the customer's
current usage of hypodermic products, and converting that usage to a new purchasing
plan based on BD's safety products. The customer was then supplied with reports detailing
product standardization, sku summary and cost analysis.
Eventually, Flying Aces produced multiple releases of the sales tool for three different product
lines. Feedback from the field was very positive -- an unusual response for a sales tool.
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